Octavia's Revenge
Insights
Ideas, observations and expert perspectives on building better medical aesthetics businesses.
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The regulator is reading your marketing. So are your patients.
Advertising, pricing, preventative-health claims and even how patients find you are becoming slightly more complicated.
Alexis Drake
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ObservationsBefore you leave the NHS, do the maths.
Two conversations. Two very different ambitions. And one financial consideration that deserves considerably more attention.
Alexis Drake
ObservationsFrequent flyers: when another training course becomes the business plan
There's a pattern I'm beginning to recognise in medical aesthetics. Practitioners invest in clinical training, struggle to establish a paying patient base, and then decide that the next step towards growing their business is more training.
Alexis Drake
- Briefings
The regulator is reading your marketing. So are your patients.
Advertising, pricing, preventative-health claims and even how patients find you are becoming slightly more complicated.
Alexis Drake
ObservationsBuying things for your aesthetics business isn't the same as building one
Eight minutes on Instagram, dozens of promises and a question every aspiring aesthetics practitioner should ask before reaching for their wallet.
Alexis Drake
ObservationsQualified four years ago. Still waiting to start.
An experienced NHS nurse, a one-day aesthetics course and four years of uncertainty. What happens when clinical training ends but the business journey hasn't really begun?
Alexis Drake
BriefingsBefore you buy another treatment: four things worth noticing this September
This month’s useful aesthetics stories aren’t really about novelty. They’re about proof.
Alexis Drake
Observations103 people, a £225 profit claim and some unanswered business questions
A webinar about the earning potential of medical aesthetics presented an enticing picture of treatment profitability and a multibillion-dollar market. But the questions coming from aspiring practitioners told another story.
Alexis Drake
ObservationsSnail mail is dead. Or is it?
When Instagram inboxes are overflowing and emails go unread, sometimes the most interesting marketing opportunity is the one arriving through the letterbox.
Alexis Drake
ObservationsYou can't amplify a reputation you haven't built yet.
The aesthetics industry is obsessed with content creation. But what happens when practitioners spend thousands promoting a business that hasn't yet established its first paying patients?
Alexis Drake